Qualitative research
Exploring human behavior through meaningful insight.
Focus groups
Guided group discussions that uncover attitudes, perceptions and deeper consumer insight.
In-depth interviews
One-on-one conversations that reveal individual motivations and nuanced opinions.
In-home visits
Observing participants in their own environment to understand real-life behavior and context.
Diaries
Longitudinal logs of participants’ daily experiences, emotions and usage patterns.
Ethnography
Immersive research capturing cultural and behavioral insight in natural settings.
User testing
Hands-on evaluation of a product or site to optimize usability and user experience.
Quantitative research
Capturing measurable data for smarter decisions.
Surveys
Structured questionnaires that gather statistically significant data efficiently, at scale.
Hall tests
In-person sessions in controlled settings that capture unbiased responses.
Taste tests
Sensory evaluations of consumer preference and product reaction across markets.
Product placements
Real-product exposure to observe natural reactions and usage behavior.
Audits
In-store or on-site checks of merchandising and branding execution.
Mystery shopping
Anonymous evaluations of service experience, standards and compliance.
Logistical management
Research logistics, managed with precision.
We coordinate product movement and handling for complex, multi-market research operations — so the right materials reach the right place, on time.
Ideal for product placements, taste tests and hall tests running in several countries at once. We take care of the practical side of fieldwork, so your team can focus on the research itself.
Product sourcing
Purchasing test products and competitor items locally in each market.
Shipping & customs
Coordinating international shipments and paperwork so materials arrive on schedule.
Storage & preparation
Receiving, storing, labeling and preparing products before fieldwork begins.
Distribution
Delivering to research facilities, or directly to participants’ homes for placements and diaries.
Returns & disposal
Collecting products after fieldwork, or disposing of them securely where required.
One point of contact
A single project manager coordinating logistics across every market in your study.
Not sure which method fits?
Tell us your objectives and markets — we’ll recommend an approach and send a quote.